Enhancing Digital Customer Experience
All around the world, businesses are embracing digital transformation with a renewed sense of urgency. More versatile products and services, new ways of working and innovative partnerships are all helping companies to stay relevant during the coronavirus crisis. But in a digital world, consumers expect a new level of convenience. Customer experience strategies must evolve to reflect that. Now is the time to understand what it takes to digitally engage with customers at speed and at scale. This FT Live Digital Dialogue on Enhancing Digital Customer Experience, organised in partnership with Genesys, will discuss how innovative technologies and processes can be matched to what customers need in a less certain, more digital world.
KEY TALKING POINTS
How has customer experience evolved across different industries in recent months? |
Which customer experience trends are new and which ones have just been accelerated by COVID-19? |
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What are some of the digital tools that can enhance customer experience and how hard is it to introduce them? |
What are the challenges of enabling cloud-based businesses and remote workforces to engage with customers? |
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How can companies derive insights about customers and use them to drive CX strategy? |
What are some of the concerns around customer data management and how should they be addressed? |
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